Today I am chatting it up with Janeale Dean, the founder of Desert Creative Group and an accomplished marketer.
We are diving into how her full service marketing and creative company uses conversation to best support customers. Acting as a guiding light for growth, although sometimes challenging is Janeale’s main goal. Her company provides training, development and even helps with implementation because marketing means something different to everyone. It takes some serious conversational skills to be successful.
Although even the word “marketing” is overwhelm inducing for me personally and never did I ever think I would need to market anything. I absolutely loved this conversation. Janeale shines light on so many different things that really had my heart singing and my wheels turning. Content marketing vs conversational marketing. Personal brands vs spokesperson. She even gives us a free exercise to help us on our way!
We also discuss anger, unmet expectations, misunderstandings, embarrassment and the ebb and flow of happiness that conversation can create in all relationships, not just marketing. In fact, the whole episode you almost could switch the word “marketing” out for “relationships” and you would have an equally amazing episode.
We discuss the ever important skill of listening and and how to create engagement with simple phrases and clear communication. These skills appear in all parts of our world. I am so thankful for Janeale for giving us bite size chunks and communication to make any marketing venture (or relationship communication) more tangible, successful and enjoyable!
Janeale's Resources:
Books to read:
Subliminal - How your Unconscious Mind Rules your Behavior - Leonard Mlodinow
Binge-Worthy Series:
Never Have I Ever
About the Guest
Janeale is the founder of Desert Creative Group and an accomplished marketer. She combines her love of delving deep into human connections and professional experience leading marketing departments to help organizations find power in their voice to market with a purpose. With an educational background in Visual Communications, Janeale celebrates the important role that beautifully designed content plays in helping businesses spread their message, emotionally connect with people, and engage their audience in new ways. She is a lover of nature, stories, photography, animals, great food, and the arts.
Where to find Janeale Dean:
Janeale believes that every great conversation requires mutual engagement.
"If you are really engaged but they are not the conversation doesn't happen or its the most dry surface level conversation ever." - Janeale Dean